В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.
Book DescriptionONLY FIVE MINUTES BEFORE YOUR MEDIA INTERVIEW!?! No problem. This easy to navigate and detailed presentation training manual is composed of 20 different topics covering specific tips for any kind of interview. Including everything from: print, TV, radio, and telephone interviews to preparing for speeches, answering questions, PowerPoint presentations and panel discussions. If you only have a day, an hour or just five minutes to prepare for your interview or speech, just open the manual to the corresponding section, skim through the tips. You will become more relaxed, collected and organized for your presentation.
Praise for A Branded World. "A Branded World is a real insider?s guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing." ?Howard J. Rubenstein President, Rubenstein Associates, Inc. "At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read." ?Jack Trout, author, A Genie?s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius "The most valuable, indispensable part of the branding process, according to Michael Levine, is PR. He goes on to prove his point with dozens of pertinent case histories, including the imaginary launch of a new ice cream brand. A terrific guide to the role that PR plays in marketing today." ?Al Ries, author, The Fall of...
"A provocative, timely, and thoughtful book that attempts a reconciliation between collectivist responsibility and the reality of America's preference for free-market solutions."-William M. Epstein, University of Las Vegas, author of Children Who Could Have Been and Welfare in America Welfare reform was supposed to end welfare as we know it. And it has. The welfare poor have been largely transformed into the working poor, but their poverty persists. This hard-hitting book takes a close look at where we've gone wrong-and where we might go next if we truly want to improve the lot of America's underclass. Tracing the roots of recent reforms to the early days of the war on poverty, A Poverty of Imagination describes a social welfare system grown increasingly inept, corrupt, and susceptible to conservative redesign. Investigating the causes of the ongoing failure of welfare assistance, Stoesz focuses on the economic barriers that impede movement out of poverty into the American...
Discover the truth about public relations - that it's easy, it's logical and it doesn't have to cost half your budget. Slack takes on the myth that small businesses can't handle public relations and delivers this knock-out punch: PR is not rocket science. PR consultants just want you to think it is. This book is part of the ABCs of Business series.
Book DescriptionLatino immigration to the Midwest has had a significant impact on police-community relations, particularly, in smaller communities historically unaccustomed to diverse ethnic groups. This book describes the experiences of law enforcementagencies in three Mid-Missouri communities and their efforts to adapt to their changing demographics while maintaining current relations with the majority population. The findings reveal that the relationship between law enforcement and the majority communities was positive and supportive. There were several challenges, however, to the development of a cooperative police-Latino relationship. These included the language barrier, fear of the police, immigration issues and the nature of contacts between the police and Latino community.
Book Description This invaluable annual once again presents the very best work of the nation's leading design firms. These groundbreaking designs are organized into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Over the years, many trendsetting styles have first appeared in this series. An essential resource, this reference should be close at hand on every corporate identity designer's bookshelf.
Susan E. Frost, Angela Lawrence, Miriam Selby, Bruce Bollard
Descriptive guidelines and worksheets to prepare a marketing plan, public relations plan, corporate brochure and Web site. Written for the architecture, engineering and contracting firm but the guidelines and marketing principles apply to any business.
What do Coca-Cola, McDonald`s, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding confidently across the world, but what they are less recognized for are all those branded products they`ve launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. For the first time we`re given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! - but his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. ...
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary politicalcampaigning.
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
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