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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, Facebook, ... Search Engine Optimization (SEO), and More!

2075.00 руб.*

Nick Holliday

Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, Facebook, ... Search Engine Optimization (SEO), and More!

Internet Marketing for Wedding Planners will jump-start your business's internet marketing efforts by keeping you focused on what really matters. You won't find an academic's musings on marketing theory in this book. What you will find is a supremely practical click-by-click guide to making more money for you and your wedding planning business by harnessing the power of the internet.
End of Advertising As We Know It

757.00 руб.*

Zyman, Sergio

End of Advertising As We Know It

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Fundamentals of Advertising

2868.00 руб.*

Edward J. Rowse

Fundamentals of Advertising

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

5514.00 руб.*

Kevin J. Clancy, David W. Lloyd

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

Regulation of Prices: Hearings Before the Committee On Interstate and Foreign Commerce of the House of Representatives, Sixty-Fourth Congress, First Session, ... Advertising and False Pretenses in Merchan

2463.00 руб.*

Regulation of Prices: Hearings Before the Committee On Interstate and Foreign Commerce of the House of Representatives, Sixty-Fourth Congress, First Session, ... Advertising and False Pretenses in Merchan

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Consumer's Impact through Electronic Media Advertising: Case of Nepal

3343.00 руб.*

Bhoj Raj Aryal

Consumer's Impact through Electronic Media Advertising: Case of Nepal

An advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninety’s onwards many private medias appeared. It is known that TV is very strong and effective media in developed nations. Still 67.85% of the audience mostly watch domestic channels like, NTV, Channel Nepal, Kantipur TV, Image Channel. So the advertisers should select domestic channel to advertise the products besides other channels. Another fact is that, both urban and rural areas preferred ‘TV’ is the strong media that can provide information fast and effectively. In urban households more than 80 % have TV sets. But in sub-urban areas that may not happen due to several reasons like lack of electricity, lack of cable, poor economic condition etc. Therefore advertiser should select TV as a most effective media to...
Brand Warfare : 10 Rules for Building the Killer Brand

1139.00 руб.*

David F. D'Alessandro

Brand Warfare : 10 Rules for Building the Killer Brand

Book DescriptionA marketing best seller!
The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers

2449.00 руб.*

Donna Baier Stein

The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers

Book Description Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Baier-Stein/MacAaron deliver tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.
The One Show Interactive Vol. VI (with DVD) : Advertising's Best Interactive & New Media (One Show Interactive: Advertising's Best Interactive & New Media)

4439.00 руб.*

The One Club

The One Show Interactive Vol. VI (with DVD) : Advertising's Best Interactive & New Media (One Show Interactive: Advertising's Best Interactive & New Media)

Book Description The sixth volume of the famed One Show Interactive Annual solidifies its status as the most complete collection of the industry’s freshest work in new media and integrated media—and it comes with a DVD too. The handsome full-color book presents all the 2003 champions from this highly competitive show, and the spectacular array of cutting-edge, visually arresting websites, minisites, banners, and digital ads will inspire and inform. Commentary from the creative teams aboutstrategy, structure, and design accompanies the gold, silver, and bronze winning creations. The categories include e-commerce, corporate image, direct marketing, self promotion, and more.
Contemporary Advertising w/ AdSim CD-ROM

5374.00 руб.*

William F. Arens

Contemporary Advertising w/ AdSim CD-ROM

Book DescriptionContemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and...


Books in English / Бизнес и экономика / Реклама

 

 

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