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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


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Advertising and Consumer Citizenship: Gender, Images and Rights

1977.00 руб.*

Anne M. Cronin

Advertising and Consumer Citizenship: Gender, Images and Rights

It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of theconsumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.
Kiss & Sell : Writing for Advertising

3080.00 руб.*

Robert Sawyer

Kiss & Sell : Writing for Advertising

Book Description Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you?ll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

5514.00 руб.*

Kevin J. Clancy, David W. Lloyd

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

Advertising Growth Trends 2008

28401.00 руб.*

Schonfeld & Associates, Inc.

Advertising Growth Trends 2008

Schonfeld & Associates publishes Advertising Growth Trends annually, giving information on publicly owned corporations that spend on advertising. The study is ordered by U.S. Department of Commerce SIC (Standard Industrial Classification) and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of advertising the company expended in relation to the total spending by all companies with the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change over the five year period in spending, sales and shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown along with What If scenarios and Management By Objective values for the next calendar year.
Readings in Advertising, Society, and Consumer Culture

9228.00 руб.*

Readings in Advertising, Society, and Consumer Culture

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Principles of Advertising & IMC w/ AdSim CD-ROM

7256.00 руб.*

Tom Duncan

Principles of Advertising & IMC w/ AdSim CD-ROM

PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. PRINCIPLES OF ADVERTISING AND IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling)...
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

1204.00 руб.*

Aino Halinen, Routledge

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

2098.00 руб.*

Anthony J. Cortese

Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising

Book DescriptionThis updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popularopinion, that media sex and violence do not always sell. Visit our website for sample chapters!
Global and Multinational Advertising

1106.00 руб.*

Basil G. Englis

Global and Multinational Advertising

The Online Advertising Playbook

1771.00 руб.*

Joe Plummer

The Online Advertising Playbook

Praise for The Online Advertising Playbook: "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don?t always get it r


Books in English / Бизнес и экономика / Реклама

 

 

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