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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Internet Marketing for Accountants: Marketing, Advertising, and Promoting Your Accounting CPA Firm Online Using Google, Facebook, YouTube, LinkedIn, Search ... Guide Book for Accounting Firms!

2061.00 руб.*

Nick Holliday

Internet Marketing for Accountants: Marketing, Advertising, and Promoting Your Accounting CPA Firm Online Using Google, Facebook, YouTube, LinkedIn, Search ... Guide Book for Accounting Firms!

Internet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn't hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm's bottom line through highly effective internet marketing. One click at a time.
Elements and Illocutions of Shona Advertising Texts

2086.00 руб.*

Shumirai Nyota

Elements and Illocutions of Shona Advertising Texts

This monograph explores the possibility of applying communications and analytical philosophical models to the analyses of Shona advertisements.It adds on to the few theoretical frameworks for handling Shona adverts that currently exist. The research establishes that the basic human communication model is useful in the analyses of Shona avertisements only to a acertain extent as it leaves a gap which is filled by the Stern's model which was found to be able to handle the multidimensional elements of Shona advertising texts. The analytical philosophical models were found to be very relevant in handling both the direct and the indirect illocutions of Shona advertising texts.The monograph sheds some light on the use of the Shona language in advertising as it clarifies elements of Shona advertising texts, their illocutions including their resultant perlocutionary forces.The research should be very useful for students and professionals of the Shona language and communication and also for...
Design and Marketing Of New Products

11524.00 руб.*

Glen L. Urban, John R. Hauser

Design and Marketing Of New Products

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Professional Internet Advertising for Political & Business Leaders Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Political & Business Leaders Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Political & Business Leaders Handbook
Readings in Advertising, Society, and Consumer Culture

9228.00 руб.*

Readings in Advertising, Society, and Consumer Culture

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Kiss & Sell : Writing for Advertising

3080.00 руб.*

Robert Sawyer

Kiss & Sell : Writing for Advertising

Book Description Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you?ll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Identify: Building Brands Through Letterhead Logo and Business Cards

3761.00 руб.*

Charlotte Rivers

Identify: Building Brands Through Letterhead Logo and Business Cards

Technology and Customer Service : Profitable Relationship Building (NetEffect Series) (Neteffect Series)

2004.00 руб.*

Paul R. Timm, Christopher G. Jones

Technology and Customer Service : Profitable Relationship Building (NetEffect Series) (Neteffect Series)

Practice of Advertising, Fifth Edition

4214.00 руб.*

Adrian Mackay

Practice of Advertising, Fifth Edition

Book DescriptionThe Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as...
A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely \

1340.00 руб.*

Jim Howard, Heather Kirk, Chris Howard

A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success"

Make a Lasting Impression? What is the secret weapon that multi-million-dollar corporations use and entrepreneurs and small-business owners often overlook or simply believe to be out of their reach? The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding, yet entrepreneurs and small-business owners fail to see the need to take the time to properly brand their companies. As an entrepreneur or small-business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd. This book answers the questions most frequently asked by entrepreneurs and small-business owners about branding. It offers information that will allow you to make your...


Books in English / Бизнес и экономика / Реклама

 

 

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