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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Gender and the language of Advertising

2068.00 руб.*

Habiba Chafai

Gender and the language of Advertising

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation’s culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and Morocco portray women in the media as compared to men. Besides, it aims at showing how advertisements have an impact on women’s decisions and choices, and how this impact is mirrored in the social, cultural and economic life. To achieve these purposes, it will be necessary to analyse women’s position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender and...
Professional Internet Advertising for Corporate Executives and Business Leaders Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Corporate Executives and Business Leaders Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Corporate Executives and Business Leaders Handbook
Imaging in Advertising: Verbal and Visual Codes of Commerce

4323.00 руб.*

Fern L. Johnson

Imaging in Advertising: Verbal and Visual Codes of Commerce

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Readings in Advertising, Society, and Consumer Culture

5079.00 руб.*

Readings in Advertising, Society, and Consumer Culture

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Selling the Dream : Why Advertising Is Good Business

2704.00 руб.*

John Hood

Selling the Dream : Why Advertising Is Good Business

Book DescriptionThe process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are intextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democractic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial...
Building High-Tech Product Companies : The Maelstrom Effect

4206.00 руб.*

James E. Bowen

Building High-Tech Product Companies : The Maelstrom Effect

Book Description In our rapidly changing digital world, cutting-edge technology is often the key to being successful in the marketplace. Find information on how to finance a new business, perform product and market analysis, and develop strategy while perfecting management techniques. Using the Maelstrom Matrix paradigm, Bowen offers executives and managers better understanding of market and technology trends to form clear strategies for product development and release. A perfect blend of technology and entrepreneurship that provides the professional with the tools necessary to begin a technologically driven company.
Representing Men : Cultural Production and Producers in the Men's Magazine Market

8845.00 руб.*

Ben Crewe

Representing Men : Cultural Production and Producers in the Men's Magazine Market

Book Description "New Lad culture" boomed in the 1990s with the publication of men's magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production? Applying a cultural-economic approach and drawing on interviews with key figures at the sector's leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the men's magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the 'mass market', with those of Esquire and Arena, magazines associated with...
Feeding the Media Beast: An Easy Recipe for Great Publicity

1867.00 руб.*

Mark E. Mathis

Feeding the Media Beast: An Easy Recipe for Great Publicity

Most organizations have at least one of two publicity problems. They don?t get enough press, or what they do get is disappointing or even damaging. Why? They don?t know the rules of the game. In Feeding the Media Beast, reporterturned media consultant Mark Mathis exposes the simple rules that all journalists follow?whether they know it or not.
The Little Book of Business Cards : Successful Designs and How to Create Them

2177.00 руб.*

David E. Carter

The Little Book of Business Cards : Successful Designs and How to Create Them

Book Description The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory. Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you...
The Sales Managers Desktop Guide

2296.00 руб.*

Mike Gale

The Sales Managers Desktop Guide

Book DescriptionA ready reference for issues faced by sales managers, this book details sales planning, account management, managing the sale, building relationships, motivating the team, managing change, and sales targets leadership.


Books in English / Бизнес и экономика / Реклама

 

 

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