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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Случайная выборка книг из разделов

JUST AD CULTURE

2086.00 руб.*

Kat Stamm

JUST AD CULTURE

Here I am now. An advertising creative. I do advertising, because it’s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly by paying taxes. Secondly by producing context. Some call it art, others waste. But either way, it’s communication and therefore fulfils a connecting role. The book discusses the bigger context of the advertising industry and ads themselves, and helps to identify the role of advertising authors within society. This content has been developed three years ago and materialized in form of my Bachelor Thesis.
Rolling Out New Products Across International Markets: Causes of Delays

1752.00 руб.*

George M. Chryssochoidis

Rolling Out New Products Across International Markets: Causes of Delays

This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.
Madison Avenue and the Color Line: African Americans in the Advertising Industry

3166.00 руб.*

Jason Chambers

Madison Avenue and the Color Line: African Americans in the Advertising Industry

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Elsevier's Dictionary of Advertising

12957.00 руб.*

S.G. Manoilova

Elsevier's Dictionary of Advertising

Elsevier's Dictionary of Advertising
The Power of Global Capital: New International Rules-New Global Risks

4596.00 руб.*

Michael H. Hyman, Michael E. Hyman

The Power of Global Capital: New International Rules-New Global Risks

No investor or business person can do without a clear understanding of what is going on "out there" in the now global business world. This innovative book provides a way to stay informed and learn the economic indicators that affect global capital as well as the new financial rules carved out by the market. Excellent for investing professionals and those involved in international business, Hyman's The Power of Global Capital: New International Rules-New Global Risks spells out the rules of capital formation, capital attraction, the necessity to reduce taxes, and the signs of impending financial problems.
New York Festivals 11 (New York Festivals Annual of Advertising)

5467.00 руб.*

New York Festival

New York Festivals 11 (New York Festivals Annual of Advertising)

Book Description An annual compilation of award-winning advertising from around the world. The volume contains the finalists and World Medalists recipients from the 2002 New York Festivals International Print Advertising & Design Awards, The Global Awards for healthcare communications, and The International Midas Awards for financial communications; featuring a cornucopia of print and collateral from magazine, newspaper & outdoor to package design, promotions marketing and specialty advertising.
The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer

1769.00 руб.*

Daniel Thomas Cook

The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer

In this revealing social history, Daniel Thomas Cook explores the roots of children?s consumer culture?and the commodification of childhood itself?by looking at the rise, growth, and segmentation of the children?s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children?s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer. The Commodification of Childhood begins with the publication of the children?s wear industry?s first trade journal, The Infants? Department, in1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating...
Professional Internet Advertising for Political Consultants Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Political Consultants Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Political Consultants Handbook
Representing Men : Cultural Production and Producers in the Men's Magazine Market

8845.00 руб.*

Ben Crewe

Representing Men : Cultural Production and Producers in the Men's Magazine Market

Book Description "New Lad culture" boomed in the 1990s with the publication of men's magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production? Applying a cultural-economic approach and drawing on interviews with key figures at the sector's leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the men's magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the 'mass market', with those of Esquire and Arena, magazines associated with...
Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands

2213.00 руб.*

Martin Lindstrom

Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands



Books in English / Бизнес и экономика / Реклама

 

 

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