В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.
This monograph explores the possibility of applying communications and analytical philosophical models to the analyses of Shona advertisements.It adds on to the few theoretical frameworks for handling Shona adverts that currently exist. The research establishes that the basic human communication model is useful in the analyses of Shona avertisements only to a acertain extent as it leaves a gap which is filled by the Stern's model which was found to be able to handle the multidimensional elements of Shona advertising texts. The analytical philosophical models were found to be very relevant in handling both the direct and the indirect illocutions of Shona advertising texts.The monograph sheds some light on the use of the Shona language in advertising as it clarifies elements of Shona advertising texts, their illocutions including their resultant perlocutionary forces.The research should be very useful for students and professionals of the Shona language and communication and also for...
Make a Lasting Impression? What is the secret weapon that multi-million-dollar corporations use and entrepreneurs and small-business owners often overlook or simply believe to be out of their reach? The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding, yet entrepreneurs and small-business owners fail to see the need to take the time to properly brand their companies. As an entrepreneur or small-business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd. This book answers the questions most frequently asked by entrepreneurs and small-business owners about branding. It offers information that will allow you to make your...
Since the end of Communism, Western adverts have flooded the Russian market. These have been translated, with strategies ranging from complete transference to the creation of new texts. The translation strategy depends on the power balance between translators, advertisers, text receivers, and the cultural, historical and economic situation in which the translation takes place. In this work, a postcolonial framework is used to understand changes in translation strategy in Russia, emphasize the role of power differentials, and make predictions for future practice. Data comprise: a parallel corpus of English adverts, their translated Russian pairs, and a control corpus of native Russian adverts, collected during a critical transitional period (1997-2001). A detailed taxonomy of rhetorical figures is offered to aid investigation and highlight rhetorical trends. Loanwords and meanings, calques and word formation are examined. Finally, power relations between companies, customers and...
Internet Marketing for Psychologists is your key to unlocking the internet as your greatest source of patients. You won't find a bunch of pie-in-the sky marketing talk in this book. What you will find is a remarkably practical click-by-click guide to finding the patients who want to find you.
Der Markt fur Video- und Computerspiele boomt. Warum sollte man als Markenartikler diese Chance nicht ergreifen und in Games werben? Schlie?lich ist es so, dass die Werbung dort hingehen sollte, wo auch die Mediennutzung hingeht. Doch nicht jede Marke lasst sich in jedes Spiel integrieren. Die Autorin dieses Buches beschreibt, was ein Markenartikler besonders beachten sollte, wenn er sich fur die Integration von In-Game Advertising entscheidet. Eine quantitative Untersuchung mit experimentellen Teilsegmenten soll zeigen, wie In-Game Advertising uberhaupt beim Spieler ankommt.
Inside the World's Credit Agencies is a user-friendly guide for business executives who need a quick understanding of the extensive sources of export financing support from approximately 40 of the worlds largest trading countries. It provides a brief explanation of the government agencies programs (i.e. type of export financing, eligibility, terms, fees, etc.) and specific contact information for next step action. In addition, there are a number of case studies that provide examples of how these government programs have successfully been used. This book will be an important resource guide for anyone involved in financing cross-border transactions.
The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, to see how well these statutes are serving the interests of competition and consumers. The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U.S. International Trade Commission.
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