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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Случайная выборка книг из разделов

Identify: Building Brands Through Letterhead Logo and Business Cards

3761.00 руб.*

Charlotte Rivers

Identify: Building Brands Through Letterhead Logo and Business Cards

Creative Advertising

1408.00 руб.*

Mario Pricken

Creative Advertising

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals-namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." Adweek Unraveling the creative process behind sme of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter hghlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens ofnew examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
Technology and Customer Service : Profitable Relationship Building (NetEffect Series) (Neteffect Series)

2004.00 руб.*

Paul R. Timm, Christopher G. Jones

Technology and Customer Service : Profitable Relationship Building (NetEffect Series) (Neteffect Series)

Advertising Cultures

2601.00 руб.*

Advertising Cultures

Book Description Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture ‘real’ life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core...
Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

3399.00 руб.*

Raymond Pettit

Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

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The Advertising Red Books: Advertiser Business Classifications/Advertisers Indexes 2008 (Advertising Red Books Advertiser Business Classifications/Advertisers Indexes)

86724.00 руб.*

The Advertising Red Books: Advertiser Business Classifications/Advertisers Indexes 2008 (Advertising Red Books Advertiser Business Classifications/Advertisers Indexes)

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Idea Industry: How to Crack the Advertising Career Code

3166.00 руб.*

Brett Robbs, Deborah Morrison

Idea Industry: How to Crack the Advertising Career Code

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
How To Produce Successful Advertising 3/E

1571.00 руб.*

A. D. Farbey

How To Produce Successful Advertising 3/E

A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated thirdedition will also include extensive coverage of advertising on the Internet. The book divides into the following sections: strategy; developing the most effective massage; planning and targeting; space buying and advertisement production; evaluation andbudgeting suppliers and agencies.Complete with advice on how to make the most of any advertising budget, How to Produce Successful Advertising is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfullyPart of the Marketing in Action Series
Sensational Billboards in Advertising

1341.00 руб.*

Birgit Krols

Sensational Billboards in Advertising

Billboards have become the most creative form of advertising. This book not only looks back a the most controversial and striking ad campaigns of the last fifty years but also looks to the future, with an overview of the very latest advertising formats and techniques.
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

6017.00 руб.*

Arthur Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.


Books in English / Бизнес и экономика / Реклама

 

 

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