В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.
Here I am now. An advertising creative. I do advertising, because it’s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly by paying taxes. Secondly by producing context. Some call it art, others waste. But either way, it’s communication and therefore fulfils a connecting role. The book discusses the bigger context of the advertising industry and ads themselves, and helps to identify the role of advertising authors within society. This content has been developed three years ago and materialized in form of my Bachelor Thesis.
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.
No investor or business person can do without a clear understanding of what is going on "out there" in the now global business world. This innovative book provides a way to stay informed and learn the economic indicators that affect global capital as well as the new financial rules carved out by the market. Excellent for investing professionals and those involved in international business, Hyman's The Power of Global Capital: New International Rules-New Global Risks spells out the rules of capital formation, capital attraction, the necessity to reduce taxes, and the signs of impending financial problems.
Book Description An annual compilation of award-winning advertising from around the world. The volume contains the finalists and World Medalists recipients from the 2002 New York Festivals International Print Advertising & Design Awards, The Global Awards for healthcare communications, and The International Midas Awards for financial communications; featuring a cornucopia of print and collateral from magazine, newspaper & outdoor to package design, promotions marketing and specialty advertising.
In this revealing social history, Daniel Thomas Cook explores the roots of children?s consumer culture?and the commodification of childhood itself?by looking at the rise, growth, and segmentation of the children?s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children?s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer. The Commodification of Childhood begins with the publication of the children?s wear industry?s first trade journal, The Infants? Department, in1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating...
Book Description "New Lad culture" boomed in the 1990s with the publication of men's magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production? Applying a cultural-economic approach and drawing on interviews with key figures at the sector's leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the men's magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the 'mass market', with those of Esquire and Arena, magazines associated with...
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