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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Mobile Advertising

2086.00 руб.*

Kerstin Muller-Schulzke

Mobile Advertising

In diesem Buch wird die Nutzung mobiler Kommunikationssysteme und der zugehorigen Mobiltechnologien fur die Umsetzung neuer Werbekonzepte untersucht. Anhand einer Analyse der aktuellen Marktverhaltnisse auf dem Mobilfunk- und Werbemarkt sowie der Entwicklung des Mobile Advertising in der Vergangenheit bis heute werden verschiedene Einflusse auf die Entwicklung von Mobile Advertising-Ma?nahmen herausgearbeitet. Ein Grundlagenkapitel zu den aktuellen Technologien mit Relevanz fur Mobile Advertising schafft die technische Wissensgrundlage fur das Verstandnis der neuen Werbekonzepte. Darauf aufbauend werden verschiedene Formen des Mobile Advertising vorgestellt, die auf Basis dieser Technologien umsetzbar sind. Als zukunftstrachtiges Werbekonzept wird die Bannerwerbung im mobilen Internet herausgegriffen und eine detaillierte theoretische Einfuhrung dazu gegeben. Die im Rahmen der Arbeit durchgefuhrte Expertenbefragung zeigt ein Bild der gegenwartigen Umsetzung der auf den aktuellen...
Strategic Marketing : In the Customer Driven Organization

1304.00 руб.*

Frank Bradley

Strategic Marketing : In the Customer Driven Organization

Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success. "This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key – not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a ‘must read’" Dr Pearse Lyons, President , Alltech Inc. "Frank Bradley’s new book takes...
Elements and Illocutions of Shona Advertising Texts

2086.00 руб.*

Shumirai Nyota

Elements and Illocutions of Shona Advertising Texts

This monograph explores the possibility of applying communications and analytical philosophical models to the analyses of Shona advertisements.It adds on to the few theoretical frameworks for handling Shona adverts that currently exist. The research establishes that the basic human communication model is useful in the analyses of Shona avertisements only to a acertain extent as it leaves a gap which is filled by the Stern's model which was found to be able to handle the multidimensional elements of Shona advertising texts. The analytical philosophical models were found to be very relevant in handling both the direct and the indirect illocutions of Shona advertising texts.The monograph sheds some light on the use of the Shona language in advertising as it clarifies elements of Shona advertising texts, their illocutions including their resultant perlocutionary forces.The research should be very useful for students and professionals of the Shona language and communication and also for...
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

10476.00 руб.*

Marieke K. de Mooij

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

"Consumer Behavior and Culture" reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key Features: A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence,...
The Power of Global Capital: New International Rules-New Global Risks

4596.00 руб.*

Michael H. Hyman, Michael E. Hyman

The Power of Global Capital: New International Rules-New Global Risks

No investor or business person can do without a clear understanding of what is going on "out there" in the now global business world. This innovative book provides a way to stay informed and learn the economic indicators that affect global capital as well as the new financial rules carved out by the market. Excellent for investing professionals and those involved in international business, Hyman's The Power of Global Capital: New International Rules-New Global Risks spells out the rules of capital formation, capital attraction, the necessity to reduce taxes, and the signs of impending financial problems.
Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands

2213.00 руб.*

Martin Lindstrom

Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands

Selling Modernity: Advertising in Twentieth-Century Germany

2243.00 руб.*

Selling Modernity: Advertising in Twentieth-Century Germany

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New York Festivals 11 (New York Festivals Annual of Advertising)

5467.00 руб.*

New York Festival

New York Festivals 11 (New York Festivals Annual of Advertising)

Book Description An annual compilation of award-winning advertising from around the world. The volume contains the finalists and World Medalists recipients from the 2002 New York Festivals International Print Advertising & Design Awards, The Global Awards for healthcare communications, and The International Midas Awards for financial communications; featuring a cornucopia of print and collateral from magazine, newspaper & outdoor to package design, promotions marketing and specialty advertising.
Mobile Advertising

1475.00 руб.*

Chetan Sharma

Mobile Advertising

Praise for Mobile Advertising "This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising." ?Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group "The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed." ?Dr. Young–Chu Cho, President and CEO, KTF, and board member, GSM Association "Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category." ?Chamath Palihapitiya, Vice President, Facebook "As mobile emerges as the last true individual ?channel,?...
Marketing Information: A Strategic Guide for Business and Finance Libraries

5765.00 руб.*

Wendy Diamond, Michael R. Oppenheim

Marketing Information: A Strategic Guide for Business and Finance Libraries



Books in English / Бизнес и экономика / Реклама

 

 

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