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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


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The Translation of Advertising Texts

3363.00 руб.*

Karen Smith

The Translation of Advertising Texts

Since the end of Communism, Western adverts have flooded the Russian market. These have been translated, with strategies ranging from complete transference to the creation of new texts. The translation strategy depends on the power balance between translators, advertisers, text receivers, and the cultural, historical and economic situation in which the translation takes place. In this work, a postcolonial framework is used to understand changes in translation strategy in Russia, emphasize the role of power differentials, and make predictions for future practice. Data comprise: a parallel corpus of English adverts, their translated Russian pairs, and a control corpus of native Russian adverts, collected during a critical transitional period (1997-2001). A detailed taxonomy of rhetorical figures is offered to aid investigation and highlight rhetorical trends. Loanwords and meanings, calques and word formation are examined. Finally, power relations between companies, customers and...
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

6017.00 руб.*

Arthur Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
Outdoor Advertising - The Modern Marketing Force

2125.00 руб.*

Outdoor Advertising - The Modern Marketing Force

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Contemporary Advertising

7190.00 руб.*

William F. Arens, Michael F. Weigold, Christian Arens

Contemporary Advertising

Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

5219.00 руб.*

Pamela Odih

Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating: A sophisticated and comprehensive discussion of the main relevant theories How real ads work, together with reproductions of advertising images and copy How advertising constructs subjects A highly instructive historical overview of advertising The...
Methods Of Advertising

4054.00 руб.*

Methods Of Advertising

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.
Retail Ideas: 101: Firing Up Your Profitability

1267.00 руб.*

Arthur Scher

Retail Ideas: 101: Firing Up Your Profitability

Beyond Advertising: Communication

4047.00 руб.*

Beyond Advertising: Communication

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

1447.00 руб.*

Kenneth Roman

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. A This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: A "The man in the Hathaway shirt" with his aristocratic eye patch "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water to the U.S. Perhaps the most...
Graphis Advertising Annual 2009

2640.00 руб.*

Graphis Advertising Annual 2009

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Books in English / Бизнес и экономика / Реклама

 

 

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