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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)

1647.00 руб.*

Erik Barnouw

The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)

5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan

8803.00 руб.*

Sean Mooney

5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan

A Japanese-American ad agency executive gives you the ins and outs of how advertising is done in Japan--a detailed, readable, fascinating report for Westerners and others who need a fast, hands-on explanation about how to reach Japanese consumers in their own land. Covering each sector of the industry and giving you knowledge that any Japanese account exec already has, Mooney explains the quirks of Japanese hard and soft sells, the use of foreign celebrities in Japanese advertising, and how copy is developed in Japanese. He also focuses on Japanese media and why it differs from media in the West. Astute marketers worldwide will find here the tools they need to get an edge on their counterparts elsewhere. Students of advertising, marketing, and international business will get a text they can use now--and a resource to keep throughout their careers.
Global and Multinational Advertising

1106.00 руб.*

Basil G. Englis

Global and Multinational Advertising

Ads to Icons: How Advertising Succeeds in a Multimedia Age

939.00 руб.*

Paul Springer

Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising - digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass communication to make people take notice. Quoting fifty benchmark cases from five continents, he considers a variety of new advertising methods, including in-game and interactive digital advertising, "flash" stores, and other unified on/offline campaigns. He explains why those campaigns were successful and analyzes their contribution to the field. Examples include campaigns by Nike, Mastercard, Cadbury, Ford, IKEA, and Sony Ericsson. Формат: 17,5 см x 25 cм.
Outdoor Advertising - The Modern Marketing Force

2125.00 руб.*

Outdoor Advertising - The Modern Marketing Force

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Dynamics of International Advertising: Theoretical and Practical Perspectives

4209.00 руб.*

Barbara Mueller

Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed?from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for...
Madison Avenue, Ohio, 1970- Writing my way through \

1816.00 руб.*

Wallace J. Gordon

Madison Avenue, Ohio, 1970- Writing my way through "What's an agency like Howard Swink Advertising doing in Marion, Ohio?"

Graphis Advertising Annual 2009

2640.00 руб.*

Graphis Advertising Annual 2009

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Core Concepts of Marketing

3201.00 руб.*

John J. Burnett

Core Concepts of Marketing

Fundamentals of Advertising

2868.00 руб.*

Edward J. Rowse

Fundamentals of Advertising



Books in English / Бизнес и экономика / Реклама

 

 

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