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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

1355.00 руб.*

Barry Callen

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and...
Design and Marketing Of New Products

11524.00 руб.*

Glen L. Urban, John R. Hauser

Design and Marketing Of New Products

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Professional Internet Advertising for Accountants and Financial Planners Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Accountants and Financial Planners Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Accountants and Financial Planners Handbook
Outdoor Advertising - The Modern Marketing Force

2125.00 руб.*

Outdoor Advertising - The Modern Marketing Force

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
The Impact of Advertising Law on Business and Public Policy

1724.00 руб.*

Ross D. Petty

The Impact of Advertising Law on Business and Public Policy

The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, to see how well these statutes are serving the interests of competition and consumers. The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U.S. International Trade Commission.
The Advertising Red Books: Agencies : January 2006 (Advertising Red Books Agencies January Edition)

51069.00 руб.*

The Advertising Red Books: Agencies : January 2006 (Advertising Red Books Agencies January Edition)

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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

1631.00 руб.*

Steve Lance, Jeff Woll

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The new bible for creating more powerful advertising These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature?in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream ?sale? Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance...
The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)

1647.00 руб.*

Erik Barnouw

The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture Series)

Global and Multinational Advertising

1106.00 руб.*

Basil G. Englis

Global and Multinational Advertising

Measuring the Effectiveness of Image and Linkage Advertising

2436.00 руб.*

Arch G. Woodside

Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on "maxi-marketing" leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising media and ways to do useful advertising-to-sales conversion studies, within budget and in a timely manner. Well illustrated with tables and figures, and drawing upon important practical and academic research, Dr. Woodside's book will be essential reading for advertising, marketing, and sales executives and their colleagues in the academic community.


Books in English / Бизнес и экономика / Реклама

 

 

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