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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Реклама

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Professional Internet Advertising for Financial Executives Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Financial Executives Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Financial Executives Handbook
The Art of the Idea: And How It Can Change Your Life

1996.00 руб.*

John Hunt

The Art of the Idea: And How It Can Change Your Life

As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt's claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking. The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the...
Strategic Copywriting: How to Create Effective Advertising : How to Create Effective Advertising

3419.00 руб.*

Edd Applegate

Strategic Copywriting: How to Create Effective Advertising : How to Create Effective Advertising

Book DescriptionStrategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are-or aren't-effective in attracting consumers. Visit our website for sample chapters!
Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising

1029.00 руб.*

Jay Conrad Levinson, Brad Lovejoy

Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising

Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!
Flips 6: Celebrities

4108.00 руб.*

Flips 6: Celebrities

The Secret Sales Pitch: An Overview of Subliminal Advertising

1757.00 руб.*

August Bullock

The Secret Sales Pitch: An Overview of Subliminal Advertising

A fascinating look at how media manipulates the mind; A handbook for marketing, psychology, sociology, and related classes; A "how to manual" for artists, advertisers, and business people interested in subliminal techniques. The Secret SalesPitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public unconsciously. These subliminal images are extremely provocative, and involve nightmarish monsters as well as many forms of erotica. In addition, pictures with subliminal meanings understood only on an unconscious level have secretly aroused viewers? innermost fears and fantasies. The author is an attorney who presents the evidence of subliminal advertising as though he were addressing a jury. Although the claims on the cover may initially seem outlandish, the case that is presented is credible and disturbing. The examples that are provided are startling, and intelligently correlated to studies...
Readings in Advertising, Society, and Consumer Culture

5079.00 руб.*

Readings in Advertising, Society, and Consumer Culture

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Targeted Advertising Unintended Effects

5495.00 руб.*

Ernest Cyril de Run

Targeted Advertising Unintended Effects

Although advertising has been a major area of study in marketing, li­mited research investigating the unintended effects of targeted adver­tising beyond social and moral issues has been conducted. This research contributes to the current body of knowledge by examining the unintended effects of ethnically targeted advertising on ethnic groups that are not targeted, but who are still likely to see the advertising. The research also develops a holistic model for measuring the effects of targeted advertising using four variables; emotions, attitude to the advertisement, attitude to the company and behavioral intentions. The conceptual basis of the model is accommodation theory, which allows for different levels of targeting based on the language mix used in advertisements. The model was tested on three different ethnic groups in Malaysia, namely the Malays, Chinese, and Iban.
Proceedings of the ... Annual Convention of the Associated Advertising Clubs of America Held in ..., Volume 8

4542.00 руб.*

Proceedings of the ... Annual Convention of the Associated Advertising Clubs of America Held in ..., Volume 8

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
New York Festivals 11 (New York Festivals Annual of Advertising)

5467.00 руб.*

New York Festival

New York Festivals 11 (New York Festivals Annual of Advertising)

Book Description An annual compilation of award-winning advertising from around the world. The volume contains the finalists and World Medalists recipients from the 2002 New York Festivals International Print Advertising & Design Awards, The Global Awards for healthcare communications, and The International Midas Awards for financial communications; featuring a cornucopia of print and collateral from magazine, newspaper & outdoor to package design, promotions marketing and specialty advertising.


Books in English / Бизнес и экономика / Реклама

 

 

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