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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Реклама

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A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely \

1340.00 руб.*

Jim Howard, Heather Kirk, Chris Howard

A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success"

Make a Lasting Impression? What is the secret weapon that multi-million-dollar corporations use and entrepreneurs and small-business owners often overlook or simply believe to be out of their reach? The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding, yet entrepreneurs and small-business owners fail to see the need to take the time to properly brand their companies. As an entrepreneur or small-business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd. This book answers the questions most frequently asked by entrepreneurs and small-business owners about branding. It offers information that will allow you to make your...
21st Century Advertising for New Home Builders

1076.00 руб.*

Preston John

21st Century Advertising for New Home Builders

Selling new homes just got easier...the 5 M s come together to create a beyond advertising marketing strategy that ensures maximum conversion of all sales prospects; even those you didn t know you had! 21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales and marketing strategies in today s industry. The general purpose is still the same. You want to sell homes; as many homes as possible. But the methods have changed. With the aid of this easy to follow, step by step guide you ll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don t get left behind...
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

3224.00 руб.*

Leslie Butterfield

Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

The Fall of Advertising and the Rise of PR

903.00 руб.*

Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in 'The Public Relations Era', dramatising the fall of advertising and subsequent rise of PR. Publicity first, advertising second: this is the provocative message that marketing gurus Al and Laura Ries deliver with The Fall of Advertising . The bestselling authors of The 22 Immutable Laws of Branding are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brands are born with publicity, not advertising. A closer look at the history of many major brands shows this to be true. In fact an astonishing number of brands, including The Body Shop, Starbucks, Wal-Mart, Beanie Babies, Oracle and Yahoo!, have been built with virtually no advertising. With case histories and a step-by-step plan for creating buzz in the PR era, The Fall of Advertising shows readers how to:...
The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why

1371.00 руб.*

Godfrey Harris

The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why

Book DescriptionWord of mouth advertising is recognized as the oldest, least expensive, and most effective form of market promotion available. While it can be more productive than media advertising, public relations, and product packaging in generating sales, few understand how to launch and sustain a planned word of mouth program. The Hottest Ideas in Word of Mouth Advertising is the author?s seventh and most comprehensive book on the topic, a virtual encyclopedia of what works, what doesn?t, what?s fake, and why. More than 300 new, easy-to-implement, low cost, practical ways to use word of mouth advertising in promoting any product, service, idea, or event.
Practice of Advertising, Fifth Edition

4214.00 руб.*

Adrian Mackay

Practice of Advertising, Fifth Edition

Book DescriptionThe Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as...
Beyond Logos: New Definitions of Corporate Identity (Graphic Design)

3371.00 руб.*

Clare Dowdy

Beyond Logos: New Definitions of Corporate Identity (Graphic Design)

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. Arranged in thematic chapters with an introduction, this book identifies and deconstructs the kind of corporate move that turns a footwear store into a ?cathedral? and a cigarette brand into a smoker?s retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos. Clare Dowdy is the former features editor...
Superstar Sales Secrets: By Barry Farber

1069.00 руб.*

Barry J. Farber

Superstar Sales Secrets: By Barry Farber

Book DescriptionThe world of sales is not what it used to be. Customers are more sophisticated-they demand not only quality products, but beyond-the-call-of-duty customer service and ongoing relationships as well. Today's sales professional must demonstrate honesty and integrity and reach a high level of competency in building rapport and understanding the customer's needs and wants. Superstar Sales Secrets is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. Itcuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know. This revised edition covers every step in the sales cycle, from staying motivated to prospecting for new business, making powerful presentations to the follow-up after the sale, and taking advantage of today's technologies to building stronger relationships with customers.
Our Master's Voice - Advertising

2571.00 руб.*

James Rorty

Our Master's Voice - Advertising

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Professional Internet Advertising for Lawyers Handbook (World Strategic and Business Information Library)

10913.00 руб.*

Ibp Usa

Professional Internet Advertising for Lawyers Handbook (World Strategic and Business Information Library)

Professional Internet Advertising for Lawyers Handbook

Books in English / Бизнес и экономика / Реклама



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