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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

3005.00 руб.*

Chuck Pettis

Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

In TechnoBrands , Chuck Pettis introduces the first published step-by-step process for building brands. While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. “Chuck Pettis has written an important book on a subject of great significance to...
CIM Coursebook 06/07 Marketing Fundamentals

2900.00 руб.*

Frank Withey

CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

1320.00 руб.*

Lisa Johnson, Andrea Learned

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women ...
Re-Imagine!: Business Excellence in a Disruptive Age

1921.00 руб.*

Tom Peters

Re-Imagine!: Business Excellence in a Disruptive Age

Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice. Издание на английском языке.
Profile the Market

1396.00 руб.*

Jordan Kelly

Profile the Market

Cognitive Selling: Proven Fundamentals & Techniques of the World's Most Effective Salespeople!

1424.00 руб.*

Todd Bermont

Cognitive Selling: Proven Fundamentals & Techniques of the World's Most Effective Salespeople!

How you think directly impacts how much you sell! Cognitive Selling shares with you proven cognitive fundamentals and techniques used by the world's most effective salespeople. In this book, Todd Bermont will show you how you can transform your approach to selling to attain amazing results. Embrace this book and you won't ever again have to say you lost a deal because of price. This book will show you how to win even the most competitive opportunities! If you want to increase your closing ratio and your income... Cognitive Selling is for you!
The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In- World

2086.00 руб.*

Jay Mahar, Sue Martin Mahar

The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In- World

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make...
Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))

2004.00 руб.*

Susannah Gardner

Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out...
Relationship Marketing : Three-Volume Set (Sage Library in Business and Management)

59782.00 руб.*

Relationship Marketing : Three-Volume Set (Sage Library in Business and Management)

Book DescriptionThis collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figuresin the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship Marketing's future. This definitive collection includes 59 articles and is accompanied by an insightful introduction that draws together key issues. A concise rationale behind the selection of papers is also provided. The SAGE Library in Business and Management is a first-class series of major works that brings together the most influential and field-defining articles, both classical and contemporary, in a number of key areas of research and inquiry in Business and Management. Each...
The World Trade Organization: Law, Practice, and Policy (Oxford International Law Library)

21031.00 руб.*

Mitsuo Matsushita, Thomas J. Schoenbaum, Petros C. Mavroidis

The World Trade Organization: Law, Practice, and Policy (Oxford International Law Library)

The WTO is one of the most important intergovernmental organizations in the world, yet the way in which it functions as an organization and the scope of its authority and power are still poorly understood. This comprehensively updated new edition of the acclaimed book by an outstanding team of WTO law specialists, provides a complete overview of the law and practice of the WTO. The authors explain the origins and development, via the GATT, of all of the substantive legal areas covered by the WTO, as well as the sources of law and remedies of the Dispute Settlement system.


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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