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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

1409.00 руб.*

Scott Bedbury, Stephen Fenichell

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Personal Selling

1714.00 руб.*

Dr. Dennis Price

Personal Selling

Online Marketing Handbook

4857.00 руб.*

Daniel S. Janal

Online Marketing Handbook

Online Marketing Handbook

2951.00 руб.*

David Mercer


The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management. Database marketing. Loyalty Schemes.<
Strategic Marketing: Creating Competitive Advantage

9418.00 руб.*

Douglas West, John Ford, Essam Ibrahim

Strategic Marketing: Creating Competitive Advantage

The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context.The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework:Where are we now?Where do we want to be?How will we get there?Did we get there?This framework provides students with the tools and...
Introducing Marketing Research

3505.00 руб.*

Paul Baines

Introducing Marketing Research

Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research. ? The authors have adopted a practical focus including numerous recent examples of research projects from their own consultancy and work experience. ? The book is split into three parts: research design and methods, statistical considerations and contexts in marketing research. ? The chapters are structured with work assignments as well as content so that the book can be used to conduct a...
Writing Marketing

4460.00 руб.*

Stephen Brown

Writing Marketing

Book DescriptionMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book ? there are no lengthy lists of dos and don?ts ? Writing Marketing reveals that the `rules' of good writing are good...
Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to

9418.00 руб.*

Herschele Gordon Lewis, Herschell Gordon Lewis

Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to

The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more "killer apps," and more seminars about CRM and branding and customer retention, and yet response rates have gone through the floor and productivity and profitability have followed. And our customers believe us less than ever before. And no one seems to know why. Except for Lewis. He focuses on the misuses of technology, the substitution of flash for substance, and the inability or unwillingness to keep concern for customer rapport in the selling and marketing equation. Why has marketing been failing? The answers are here.
Marketing Strategy: Competitiveness, Branding, Positioning

9772.00 руб.*

Faustino Taderera

Marketing Strategy: Competitiveness, Branding, Positioning

Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, his 17th book, covers, among others, topics:- marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product-Growth Matrix; the BCG Matrix, Porter?s generic strategies; Faustino Taderera is now one of the world?s most eminent and distinguished researchers in International Business & Marketing and part of the elite renowned Global Think Tank whose opinion matters...
Killer Brands: Create and Market a Brand That Will Annihilate the Competition

1789.00 руб.*

Frank Lane

Killer Brands: Create and Market a Brand That Will Annihilate the Competition

What's the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands , marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known--not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to...

Books in English / Бизнес и экономика / Маркетинг и продажи



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