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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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Marketing Through Search Optimization

1976.00 руб.*

Alex Michael

Marketing Through Search Optimization

Marketing Through Search Optimization
Successful Fine Art Marketing

3096.00 руб.*

Marcia Layton Turner

Successful Fine Art Marketing

This manual is a guide for both artists and gallery personnel. Artists and dealers often fall into the trap of believing that all that is required to sell fine art is the mounting of an exhibition. But the "field of dreams theory", "Exhibit it and it will sell." doesn't work! Many artists and dealers have not been taught how to focus their energy and limited resources in developing successful marketing plans. "Marketing" and "sales" are words which are often used interchangeably but have dramatically different meanings. Marketing consists of the steps that lead up to and results in sales. Well planned and executed marketing leads to multiple opportunities to make sales. The author, Marcia Layton, a marketing specialist, has brought together all of the ingredients of art marketing, including positioning, pricing, distribution, and promotion. Replete with specific examples, this guide assists artists and gallery personnel to develop a specific plan which will lead to increased sales and...
How to Win the Sale: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages

1626.00 руб.*

Ann Barr

How to Win the Sale: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages

Secrets of the Savvy Consumer

3567.00 руб.*

Corey Sandler

Secrets of the Savvy Consumer

Money saving tips to negotiate any purchase - from food, entertainment, household items, and office equipment, to buying a car, insurance, real estate, airplane tickets. Whether consumers realize it or not, anything can be negotiated, from car insurance to a doctor's fee. This step-by-step guide by savvy consumer Corey Sandler shows precisely how. Sharing the hard-won knowledge of the best in business, with inside stories from the people who sell everything from insurance, cars and houses to telephone service and office equipment, Sandler reveals: How to put a car purchase out to competitive bid How to get the best deal and best coverage on home and auto insurance How to travel first class on an economy budget How to negotiate the commission when hiring a realtor How to select the best mortgage and keep it up-to-date with changing rates and conditions How to get the most financial aid for college-bound children Jam packed with money-saving...
SPARK: Be More Innovative Through Co-Creation

1656.00 руб.*

John Winsor

SPARK: Be More Innovative Through Co-Creation

The Invisible Touch: The Four Keys to Modern Marketing

963.00 руб.*

Harry Beckwith

The Invisible Touch: The Four Keys to Modern Marketing

Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible Touch will open your eyes to this crucial branch of marketing with four key concepts: - Price: Its seductive power - from Uma Thurman's Five-Dollar Milk Shake to the Mansion at Turtle Creek. - Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500. - Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels. - Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro's folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect. ...
Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

4186.00 руб.*

Shay Sayre

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Global Marketing Management : A Casebook

11871.00 руб.*

John A. Quelch

Global Marketing Management : A Casebook

Book Description GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management?s cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok,Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj Auto. These cases help readers gain an understanding of real-world marking in the international environment.
Marketing Strategy: The Challenge of the External Environment

2131.00 руб.*

David Mercer

Marketing Strategy: The Challenge of the External Environment

Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Marketing and PR

1066.00 руб.*

Nick Wilde, Phil R. Holden

Marketing and PR

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no one knows about them, you won't benefit. This book includes: the idea of "promote or die!", knowing your market, creating a marketing plan, investigating niche marketing, writing great marketing copy, getting your press releases noticed, investigating piggyback marketing deals, and getting the best from permission-based e-mail marketing.

Books in English / Бизнес и экономика / Маркетинг и продажи



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