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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Self-Manage Sales Performance

1340.00 руб.*

Dr. Dennis Price

Self-Manage Sales Performance

The Anonymous Elect: Market Research Through Online Access Panels

5904.00 руб.*

Andrei Postoaca

The Anonymous Elect: Market Research Through Online Access Panels

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialist in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awarenes of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voics involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts

8293.00 руб.*

Peter Cheverton

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts

Key Marketing Skills provides professionals new to the marketing arena with solid information on particular marketing topics. Fully interactive, it contains case studies for each chapter and a CD-ROM which allows the reader to formulate an action plan and make use of questions and answers to facilitate learning.
Marketing Automation

1992.00 руб.*

Jeff LeSueur

Marketing Automation

In today?s market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers—the lifeblood of every business—than ever before. Expertl
Streetwise Low-Cost Marketing: Savvy Strategies for Maximizing Your Marketing Dollars (Adams Streetwise Series)

1812.00 руб.*

Mark Landsbaum

Streetwise Low-Cost Marketing: Savvy Strategies for Maximizing Your Marketing Dollars (Adams Streetwise Series)

Marketing in Central and Eastern Europe (East-West Business Series)

1866.00 руб.*

Jan Nowak, International Business Press

Marketing in Central and Eastern Europe (East-West Business Series)

Experience the Message: How Experiential Marketing is Changing the Brand World

1733.00 руб.*

Max Lenderman

Experience the Message: How Experiential Marketing is Changing the Brand World

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand?its essence and its benefits?to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Strategic Marketing

5916.00 руб.*

David W. Cravens, Nigel Piercy

Strategic Marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant)

2294.00 руб.*

Peter Cheverton

If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant)

This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don?t know how to go about it. Good brand management is the route to getting the brand to work harder and to make its proper mark. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. Good brand and business managers must understand what a brand is, what it can do for them and how it supports the strategic goals of the business. Good brand managers must also direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. HOW COME YOUR BRAND ISN`T WORKING? tackles this challenge head on. Peppered with fascinating real-life examples (good and bad), and a brand health checklist, any manager will benefit from Cheverton?s pragmatic advice on positing, targeting and implementation.
The One-Day Marketing Plan : Organizing and Completing a Plan that Works

2213.00 руб.*

Roman G. Hiebing, Scott W. Cooper

The One-Day Marketing Plan : Organizing and Completing a Plan that Works

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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