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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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Macromarketing (SAGE Library in Marketing)

98227.00 руб.*

Macromarketing (SAGE Library in Marketing)

This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

2056.00 руб.*

Jay Lipe

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

A company’s identity is far more than just letterhead, logo and business cards.A It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. A In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.A With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. A Learn how to: A·A A A A A A A Ensure that your customers notice – and remember – your business. A·A A A A A A A Create power-packed visual elements, such as logos, colors, and images. A·A A A A A A A Make sure that your corporate identity is used consistently. A·A A A A A A A Craft a selling...
Sustaining Knock Your Socks Off Service (Knock Your Socks Off Series)

1459.00 руб.*

Thomas K. Connellan, Ron Zemke

Sustaining Knock Your Socks Off Service (Knock Your Socks Off Series)

Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines

2939.00 руб.*

James Colborn

Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
Market Led Strategic Change

1899.00 руб.*


Market Led Strategic Change

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to berealistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver...
Selling to Newly Emerging Markets

8862.00 руб.*

Russell R. Miller

Selling to Newly Emerging Markets

Significant sales opportunities exist in newly emerging markets around the globe--and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they often have little understanding of how to enter them. In this unusually well-researched book by an experienced international marketer, Miller concentrates on the unique characteristics, opportunities, and sales methods associated with newly emerging markets. He pays special attention to economies in transition in the newly independent states in Russia and the rapidly expanding markets throughout Eastern Europe. His book will be essential for organizations contemplating expansion internationally and for executives and scholars in educational and multilateral institutions with important interests in understanding new markets and how to benefit from them.
The Greatest Networker in the World

1001.00 руб.*

John Milton Fogg

The Greatest Networker in the World

"The MLM Classic."--Richard Poe, author of Wave 3 Network marketing is a burgeoning field, and it can be a frustrating and difficult experience. There are many who have achieved minimal success, and many more who have made no money at all. With these discouraging figures, how can one become a member of the successful elite? Millions agree that the best way to do this is to spend some time with The Greatest Networker in the World. John Milton Fogg’s extended parable is the story of a young man on the verge of quitting the multilevel marketing business. As he prepares to give his final opportunity meeting, he meets the individual everyone refers to as The Greatest Networker in the World. This warm and wise man takes in his young counterpart and shows him the trade secrets so he too can become a successful network marketer. The young man soon learns that the trade secrets have very little to do with conventional marketing techniques. In fact, he hasto unlearn everything...
After Image: Mind-altering Marketing

1437.00 руб.*

John Grant

After Image: Mind-altering Marketing

Consumer Gadgets: 50 Ways to Have Fun--and Simplify Your Life--with Today's Technology ... and Tomorrow's

1605.00 руб.*

Nicholas D. Evans

Consumer Gadgets: 50 Ways to Have Fun--and Simplify Your Life--with Today's Technology ... and Tomorrow's

Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology. In Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow's, Nicholas D. Evans explores fifty of the hottest topics in consumer-oriented technology. He takes an activity-centric approach to show how you can simplify your life using some of these new gadgets and services that are available today, together with a glimpse into some of the future things to come. Gadgets for the home Gadgets for the office Gadgets for the car Gadgets you can wear
La Gestion del Marketing de Servicios

3644.00 руб.*

Hector Bajac, Pablo Fernandez

La Gestion del Marketing de Servicios

Books in English / Бизнес и экономика / Маркетинг и продажи



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