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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

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CIM Coursebook: Managing Marketing

3773.00 руб.*

Francis Nicholson, Richard Meek

CIM Coursebook: Managing Marketing

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...
Marketing – Grain and Livestock

4052.00 руб.*

Gary Stasko

Marketing – Grain and Livestock

Marketing – Grain and Livestock
Art and Science of Selling, Part 1

830.00 руб.*

National Salesmen's Training Association

Art and Science of Selling, Part 1

1922. Other volumes in this set include ISBN number(s): 0766160696. Volume 1 of 2. This volume contains Volumes I through IV of the original works. The purpose of this course on salesmanship and personal efficiency is to give ambitious men and women an opportunity to improve themselves and become successful, scientific business producers through spare time or whole time study. Volume I, The Salesman, includes lessons on opportunities in salesmanship, value of and how to study, creative power of salesmanship, fundamentals of salesmanship, education and experience, personality and how to develop it, marks of a good salesman, and getting the quoted price. Volume II, Methods of Distribution, includes lessons on the wholesale, specialty and retail salesman, promotion field, relation of correspondence to selling, direct- by-mail selling, forms letters and mailing lists, art of advertising. Volume III, The Proposition, has lessons relative to production of goods, analysis and use of goods,...
Creating Competitive Power Markets: The PJM Model

6605.00 руб.*

Jeremiah D. Lambert

Creating Competitive Power Markets: The PJM Model

This comprehensive model of the nation?s largest, most technically advanced and forward-thinking power pool?Pennsylvania, Jersey, Maryland (PJM)?provides a window on state-of-the-art solutions to complex organizational, managerial, technical and regulatory issues that cut across an entire industry in transition. With full cooperation from PJM, nationally recognized energy lawyer, Jeremiah D. Lambert, compares and contrasts PJM with other ISOs on key issues such as governance, structureand transmission pricing. Features: Successfully structure RTO or ISO projects Follow legal/regulatory guidelines Develop the best-practice standards in all areas of the RTO/ISO structure
Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

1383.00 руб.*

Brian Tracy

Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

Written by one of the world's best-known speakers ? over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs ? Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book's chapters include "Become Brilliant on the Basics" and "Use Educational Selling with Every Customer."
Marketing Research for Managers

2618.00 руб.*

Sunny Crouch

Marketing Research for Managers

Marketing Research for Managers
Marketing Changes

3971.00 руб.*

Susan Hart

Marketing Changes

Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another ?capstone? or ?honours? course in the subject. It brings the student up-to-date with current marketing thought and practice without imposing the standard and rather tired theory used in most US texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.The first section puts current marketing thought into context and examines the most dramatic recent changes to the business and Marketing environment. Section II deals with changing approaches to marketing?s role in organisations, in particular the various schools of thought which challenge the 4 Ps so beloved of standard marketing texts - relationship marketing, networks and post-modern marketing thought. The final section deals with operational changes in marketing research, communications strategies, new...
The Greatest Networker in the World

1001.00 руб.*

John Milton Fogg

The Greatest Networker in the World

"The MLM Classic."--Richard Poe, author of Wave 3 Network marketing is a burgeoning field, and it can be a frustrating and difficult experience. There are many who have achieved minimal success, and many more who have made no money at all. With these discouraging figures, how can one become a member of the successful elite? Millions agree that the best way to do this is to spend some time with The Greatest Networker in the World. John Milton Fogg’s extended parable is the story of a young man on the verge of quitting the multilevel marketing business. As he prepares to give his final opportunity meeting, he meets the individual everyone refers to as The Greatest Networker in the World. This warm and wise man takes in his young counterpart and shows him the trade secrets so he too can become a successful network marketer. The young man soon learns that the trade secrets have very little to do with conventional marketing techniques. In fact, he hasto unlearn everything...
Building the Customer Specific Retail Enterprise

1740.00 руб.*

Gary Hawkins

Building the Customer Specific Retail Enterprise

The understanding and use of customer information as gathered through retail frequent shopper programs has forever changed the retail playing field. Yet many retailers are not using this information strategically, putting themselves at a competitive disadvantage and leaving untold profits on the table. And many packaged goods and private label manufacturers have yet to grasp the powerful implications of this information for their own businesses. In this groundbreaking book, Gary Hawkins, a worldwide authority on information enabled retailing, takes you step-by-step through the concepts and techniques of building a customer specific enterprise. He shows you how your frequent shopper program can become a powerful vehicle to segment your customer base, target your marketing efforts and maximize your profitability. Key strategies such as Customer Category Management and Yield Management are discussed, complete with charts and graphs to illustrate key points. Examples of...
Essentials of Services Marketing: Concepts, Strategies and Cases

2213.00 руб.*

K. Douglas Hoffman, John E. G. Bateson

Essentials of Services Marketing: Concepts, Strategies and Cases

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues.The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Books in English / Бизнес и экономика / Маркетинг и продажи



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