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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Public Mental Health Marketing: Developing a Consumer Attitude

3666.00 руб.*

Donald R. Self

Public Mental Health Marketing: Developing a Consumer Attitude

A History of Everyday Things: The Birth of Consumption in France, 1600-1800

1770.00 руб.*

Daniel Roche

A History of Everyday Things: The Birth of Consumption in France, 1600-1800

A History of Everyday Things is a pioneering essay by one of the world's leading cultural historians that sheds light on the origins of the consumer society, and thereby the birth of the modern world. Things that we regard as the everyday objects of consumption have not always been so: how, therefore, have people in the modern world become "prisoners of objects," as Rousseau put it? Daniel Roche answers this fundamental question of historical anthropology, and imaginatively explores the origins of the daily furnishings of modern life.
Customer Management Excellence

6638.00 руб.*

Mike Faulkner

Customer Management Excellence

The Global Market : Developing a Strategy to Manage Across Borders (JOSSEY BASS BUSINESS AND MANAGEMENT SERIES)

2509.00 руб.*

John A. Quelch, Rohit Deshpande

The Global Market : Developing a Strategy to Manage Across Borders (JOSSEY BASS BUSINESS AND MANAGEMENT SERIES)

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problemsand benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

1200.00 руб.*

Terry R. Bacon, Terry Bacon, Terry R., Ph.D. Bacon

Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management. Loaded with examples, tables, charts, checklists, and real-life case studies from the author's vast consulting experience, it shows how to: * identify the major accounts with the greatest potential * progress from vendor to strategic ally * craft account plans that are geared for action * manage the customer relationship for greater results * develop winning account strategies.
Digital Marketing For Dummies®

1118.00 руб.*

Ben Carter

Digital Marketing For Dummies®

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Red Hot Introductions: A Revolutionary Approach to Leveraging Existing Relationships into New Business

1752.00 руб.*

Randy Schwantz

Red Hot Introductions: A Revolutionary Approach to Leveraging Existing Relationships into New Business

Soft Sell: The New Art of Selling (Soft Sell: Use the New Art of Selling to Create Opportunities & Close More Sales)

1679.00 руб.*

Tim Connor

Soft Sell: The New Art of Selling (Soft Sell: Use the New Art of Selling to Create Opportunities & Close More Sales)

A comprehensive look at every aspect of the sales process. Has been described by hundreds of business leaders as the best book on selling ever written. Covers every topic in sales including: Prospecting, attitude management, sales presentations, overcoming sales resistence, closing sales, time and territory management, non verbal communication, how to sell to different personality styles and much more.
Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy

11858.00 руб.*

Jay Lindquist, M. Joseph Sirgy

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
The Selling Edge: Winning over Today's Business Customers

1089.00 руб.*

Michael Levokove, Celeste Levokove

The Selling Edge: Winning over Today's Business Customers

The Selling Edge explores the changing business environment and identifies the tools and techniques required to make your salespeople more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment. It focuses on business-to-business selling and takes a comprehensive look at top performing salespeople, identifying the methods and procedures that have made them successful. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization, and recognizing the pitfalls to be avoided. With the downsizing of corporate America, business customers have no time to waste. Many businesses are being called upon to do more with less. They expect sales organizations to answer their needs in a fast and efficient manner. Companies will not accept delays in responding to their questions, nor will they accept proposals that focus on product features rather...


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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