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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Harrap French-English/English-French Sales & Marketing Dictionary (Harrap Bilingual)

7539.00 руб.*

Harrap French-English/English-French Sales & Marketing Dictionary (Harrap Bilingual)

Smart Practices: Success in a Changing Environment

6366.00 руб.*

Maxine Pollack, Jean Kouris

Smart Practices: Success in a Changing Environment

Evaluating R&d Impacts: Methods and Practice

2860.00 руб.*

Barry Bozeman, Julia Melkers

Evaluating R&d Impacts: Methods and Practice

Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1-Off Series)

2366.00 руб.*

Sidney J. Levy, Dennis W. Rook

Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1-Off Series)

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; howthey understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
The Vibe: The Marketing Handbook for Every Product, Service and Industry

3143.00 руб.*

Gary Bertwistle

The Vibe: The Marketing Handbook for Every Product, Service and Industry

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
CIM Coursebook 08/09 Marketing Communications (Cim Coursebook)

2350.00 руб.*

Chris Fill, Graham Hughes

CIM Coursebook 08/09 Marketing Communications (Cim Coursebook)

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...
The Fake Factor: Why We Love Brands but Buy Fakes

1294.00 руб.*

Sarah McCartney

The Fake Factor: Why We Love Brands but Buy Fakes

The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility. The financial and emotional benefits of fakes for both consumers and fake manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those interested in the luxury goods market, this unusual analysis provides a fresh perspective on marketing's ever-elusive desire to understand what it is that drives consumers to buy what they buy.
CIM Marketing Planning Bundle

6282.00 руб.*

Karen Beamish

CIM Marketing Planning Bundle

CIM Marketing Planning Bundle
Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems series)

7443.00 руб.*

Geomarketing: Methods and Strategies in Spatial Marketing (Geographical Information Systems series)

This examination of spatial theories of marketing covers geographic techniques used to solve common marketing problems and the geography of markets which focuses on various constituents, density of households, types of lifestyle, and spending patterns. Recommendations and analytical methods based on the studies from members of the French Society for Trenchless Technology are also included.
Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

1899.00 руб.*

Sean Nixon

Hard Looks: Masculinities, Spectatorship and Contemporary Consumption



Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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