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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Marketing Research, Tenth Edition International Student Version

3518.00 руб.*

David A. Aaker

Marketing Research, Tenth Edition International Student Version

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro–micro–macro" in design, and fitting for students in the intermediate or advanced courses, this h
The Social Psychology of Consumer Behaviour (Applying Social Psychology)

2394.00 руб.*

Richard Bagozzi, Zynep Gurhan-Canli, Joseph R Priester

The Social Psychology of Consumer Behaviour (Applying Social Psychology)

* How do consumers process information? * How do they make choices and decisions? * How are decisions translated into actions of consumption? * How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition,communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy...
Fundamentals of Investments in U.S. Financial Markets - Study Guide

2517.00 руб.*

Jr. Jack D. Howell

Fundamentals of Investments in U.S. Financial Markets - Study Guide

Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)

1812.00 руб.*

David A. Reid, Richard E., Ph.D. Plank, David A., Ph.D. Reid

Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines industrial/business research of the recent past, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research conducted from 1978-1997 with critical commentary from a distinguished panel of business academics at leading universities and the response of the study?s authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that?s anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships;...
High Performance Selling: Advice, Tatics, and Tools : The Complete Guide to Sales Success

1371.00 руб.*

Terry Beck

High Performance Selling: Advice, Tatics, and Tools : The Complete Guide to Sales Success

High Performance Selling delivers a thought-provoking, sometimes unconventional, and always practical guide for today's salespeople. Written for those who are just starting their first sales career, as well as for veteran sellers, this book will improve a salesperson's ability to: -Get motivated. -Penetrate target accounts. -Discover and develop opportunities. -Build relationships. -Shorten the customer's buying cycle. -Handle objections and gain commitment. -Win against competition by positioning and influencing buying criteria.
Account Management (Express Exec)

1514.00 руб.*

Ken Langdon

Account Management (Express Exec)

Book DescriptionThe sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.Download DescriptionThe sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in thebasics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services,...
Successful Marketing: Secrets & Strategies

3125.00 руб.*

Rhonda Abrams

Successful Marketing: Secrets & Strategies

A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, marketing professional and students everything they need to create a successful marketing plan, increase sales, and make more money. This comprehensive book covers Marketing Essentials. the full range of marketing tactics and vehicles, online marketing, and includes complete Marketing Plan.
Agency Account Handling : Avoiding Blood, Sweat and Tears

5947.00 руб.*

Michael Sims

Agency Account Handling : Avoiding Blood, Sweat and Tears

Book DescriptionAgency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results. It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments. "This book is a beacon for account handlers,...
Inside-Out Marketing: How to Create an Internal Marketing Strategy

3024.00 руб.*

Michael Dunmore

Inside-Out Marketing: How to Create an Internal Marketing Strategy

Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization?s overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). With a balance of both theory and practice, Michael Dunmore shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goalsand outcomes. He demonstrates how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance.
Secrets of the Savvy Consumer

3567.00 руб.*

Corey Sandler

Secrets of the Savvy Consumer

Money saving tips to negotiate any purchase - from food, entertainment, household items, and office equipment, to buying a car, insurance, real estate, airplane tickets. Whether consumers realize it or not, anything can be negotiated, from car insurance to a doctor's fee. This step-by-step guide by savvy consumer Corey Sandler shows precisely how. Sharing the hard-won knowledge of the best in business, with inside stories from the people who sell everything from insurance, cars and houses to telephone service and office equipment, Sandler reveals: How to put a car purchase out to competitive bid How to get the best deal and best coverage on home and auto insurance How to travel first class on an economy budget How to negotiate the commission when hiring a realtor How to select the best mortgage and keep it up-to-date with changing rates and conditions How to get the most financial aid for college-bound children Jam packed with money-saving...


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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