Ranez.Ru |  
Факультет Иностранных Языков

Books in English

Books in French

Books in German

Books in Italian

Books in Spanish

Изучение языков мира


Книги. Художественная литература. Учебники и пособия.

OZON.ru - Онлайн мегамаркет № 1

В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.

Books in English / Бизнес и экономика / Маркетинг и продажи

Другие категории данного раздела

Случайная выборка книг из разделов

CIM Coursebook: Managing Marketing

3773.00 руб.*

Francis Nicholson, Richard Meek

CIM Coursebook: Managing Marketing

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...
Two Sides to Every Coin... The Customer Isn't Always Right!

1070.00 руб.*

Naomi Black

Two Sides to Every Coin... The Customer Isn't Always Right!

AN INSIDE STORY of CUSTOMER SERVICE "Two Sides To Every Coin" is an intimate, inside look into what retail personnel must face every day when dealing with consumers. Funny and poignant, it explores the depths that consumers will sink to in order to get their way -- and the lengths they will go to when they don't. It challenges the clichA©, "The customer is always right" by showing that often, the customer is in fact wrong. It reveals just how hard customers will lean on that phrase to increase their own level of self-importance, while tearing down the level of importance of others. While the book is highly focused on the actions of consumers, it also offers the consumer insight into the different types of retail stores and how their operations run. It touches on specific store policies and the reason for their implementation, and gives the consumer a clearer picture as to why retail stores do not all follow the same guidelines. For many of the associates who work in the industry,...
Market Opportunity Analysis: Text And Cases

5779.00 руб.*

Philip K. Sherwood, J. Paul Dunn, David L. Loudon

Market Opportunity Analysis: Text And Cases

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done?and how to do it. Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and...
Successful Selling (Made E-Z)

1288.00 руб.*

Gerard I. Nierenberg

Successful Selling (Made E-Z)

Learn how to evaluate and improve your negotiating skills, and develop specific strategies for sales success. Build powerful, long-term business relationships to maximize profits.
Dirty Little Tricks : How Salespeople Are Robbing You Blind!

1030.00 руб.*

Thomas Ray Crowel, Patricia Ann Gillham

Dirty Little Tricks : How Salespeople Are Robbing You Blind!

"Every 30 seconds someone is being cheated out of their money! Don't become part of the 30 second rip-off!" With over 40 years in the field, Tom Crowel knows all the dirty little tricks salespeople use to rob you blind, and he's ready to blow the whistle on some of the most common scams, tricks, and underhanded tactics salespeople use on you every day. Knowing how to deal with the salespeople who don't give a darn about you (only about your money) could save you a trip into bankruptcy! Remember:Knowledge is power!
Basic Marketing Research & Qualtrics Pkg (3rd Edition)

16005.00 руб.*

Naresh K. Malhotra

Basic Marketing Research & Qualtrics Pkg (3rd Edition)

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
Twitter Marketing For Dummies®

1607.00 руб.*

Kyle Lacy

Twitter Marketing For Dummies®

Twitter Marketing For Dummies®
Born to Buy: Marketing and the Transformation of Childhood and Culture

2045.00 руб.*

Juliet Schor, Juliet B. Schor

Born to Buy: Marketing and the Transformation of Childhood and Culture

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The OverworkedAmerican and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they...
The Complete Idiot's Guide to Target Marketing

2440.00 руб.*

Susan Friedmann

The Complete Idiot's Guide to Target Marketing

Qualitative Market Research: A Comprehensive Guide

2279.00 руб.*

Hy Mariampolski

Qualitative Market Research: A Comprehensive Guide

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

Books in English / Бизнес и экономика / Маркетинг и продажи



* Указанная цена за книгу может отличаться от той, по которой продается она в онлайн-магазине Ozon.ru, партнером которого является Ranez.Ru. Администрация сайта Ranez.Ru ни коим образом не гарантирует ни цену, ни наличие этой книги на складе у продавца, равно как и возможность ее купить. На сайте Ranez.Ru представлена только информация о книге, оформление покупки, оплата и вопросы с доставкой решаются на сайте онлайн-магазина Ozon.ru.

Новые материалы

2013, Май 23
2013, Февраль 24
2012, Ноябрь 04
2012, Октябрь 11
2011, Декабрь 27
2011, Декабрь 02
2011, Ноябрь 01
2011, Октябрь 23
2011, Август 09
Все поступления

Популярное в этом месяце

Популярные статьи

Ответы на Форуме

Последние обсуждения

Понравился сайт?!

Размести ссылку на эту страницу у себя в блоге:)

Данный интернет-сайт носит исключительно информационный характер, и ни при каких условиях информационные материалы и цены, размещенные на сайте, не являются публичной офертой, определяемой положениями Статьи 437 ГК РФ.