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В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.


Books in English / Бизнес и экономика / Маркетинг и продажи

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Случайная выборка книг из разделов

Marketing De Productos

1191.00 руб.*

Donald G. Cyr, Douglas A. Gray

Marketing De Productos

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women

4910.00 руб.*

Bernice Kanner, Bernice Kanner

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Million Dollar Closing Techniques (Million Dollar Round Table Series)

2712.00 руб.*

Million Dollar Round Table Center for Productivity

Million Dollar Closing Techniques (Million Dollar Round Table Series)

You?ve heard from the rest, now learn from the best?Million Dollar Closing Techniques The close is the last critical phase of the selling process and, often, the beginning of a long and fruitful relationship. Unfortunately, it is also the phasein which many a sure thing has foundered. In this groundbreaking guide, some of the world?s most successful sales professionals demystify the art of the close and instruct you in proven closing strategies and techniques. Based on interviews with members of the prestigious Million Dollar Round Table?the top six percent of the international life insurance sales industry?Million Dollar Closing Techniques features fascinating, instructive "war stories" and step-by-step guidance on: Closing psychology Breaking through the preoccupation barrier Setting goals and preparing to close Motivating customers to go all the way Power phrases that help you to close No matter what product or service you sell, you...
Marketing for Health and Wellness Program (Health Marketing Quarterly Ser. : Vol 7 No. 3-4)

9167.00 руб.*

Donald R. Self, James W. Busbin

Marketing for Health and Wellness Program (Health Marketing Quarterly Ser. : Vol 7 No. 3-4)

Direct Marketing: A Step by Step Guide to Effective Planning and Targeting

1979.00 руб.*

Roddy Mullin

Direct Marketing: A Step by Step Guide to Effective Planning and Targeting

Direct marketing is a popular and effective marketing communications tool. Marketing professionals and those studying for marketing degrees need to have an overall understanding of the scope and potential of this whole area. In Direct Marketing the author explores the concepts and methods of direct marketing and provides guidance on effective planning, targeting, and control. Full of practical advice, this book covers all areas of direct marketing from direct mail, telemarketing, leaflets, catalogs to direct marketing on the web and interactive TV. This practical `how to` guide will give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.
Strategic Integrated Marketing Communications

3117.00 руб.*

Larry Percy

Strategic Integrated Marketing Communications

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Digital Marketing For Dummies®

1118.00 руб.*

Ben Carter

Digital Marketing For Dummies®

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Secrets of Retailing: Or, How to Beat Wal-Mart!

1976.00 руб.*

Marc Joseph, Rusty Fischer

Secrets of Retailing: Or, How to Beat Wal-Mart!

Marc Joseph, retail guru and founder of DollarDays International LLC, is helping thousands of independent retailers compete with the Wal-Marts of the world. Fifteen years ago, the sleeping giant known as the "super-mega-everything store" reared its massive head in the retail world. Traditional mom-and-pop stores, once the backbone of American business, suddenly found themselves in dire straights. "How can I help these stores stay afloat?" retail expert Marc Joseph asked himself. His answer: level the playing field between large and small retailers by creating DollarDays International LLC, now a surging internet business that champions the small retailer. In "Secrets of Retail," Joseph shares practical, "been there, done that" advice on everything from the psychology of buying to hiring employees and working successfully with vendors and promoters. This invaluable book provides expert advice for small retailers, including a step-by-step guide to competing against...
Consumer Behavior, Sixth Edition

1201.00 руб.*

Michael R. Solomon

Consumer Behavior, Sixth Edition

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

1885.00 руб.*

Mary Lou Quinlan

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book." ?Gordon Bethune, Chairmanof the Board and Chief Executive Officer Continental Airlines, Inc. "Mary Lou?s fascinating book delving into the commonsense insights of women toward products both mundane and high tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an ?informal board of directors? to confirm their own opinions), and marketers who don?t take them seriously do so at their own peril." ?Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There?s a depth of understanding here that clearly reveals the enormous experience that Quinlan...


Books in English / Бизнес и экономика / Маркетинг и продажи

 

 

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