В этом разделе вы можете найти различные книги: художественную литературу и беллетристику на иностранных языках, пособия и методички, учебную и справочную литературу по изучающему языку. К вашему вниманию художественная литература на немецком и английском языке. Словари и энциклопедии. А понравившиеся издания вы можете заказать с доставкой.
Book DescriptionCombine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing?relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: "The Basis and Context for Marketing" (theoretical information) and "The...
Reward and Recognition Process in Total Quality Management explains these and other issues in easy-to-understand terms, and illustrates their importance in a quality environment. This guide to designing, implementing, and maintaining a reward and recognition system also includes: how to create and maintain an effective performance evaluation system for TQM; specific and successful ways to avoid the unique pitfalls of performance evaluation under a TQM effort; workforce diversity issues like mutual respect, acceptance, and teamwork that impact reward and recognition initiatives.
Book Description Product development of high or new and emerging technology products and systems is a challenging area in which to work. It involves multiple disciplines, endless series of tradeoffs, dilemmas, and dead-ends. Yet, it also involves captivating moments of insight and sheer excitement in juggling technological challenges together with psychological, social, organizational, financial and legal questions. This places stringent requirements to the related process control in all the levels as in idea cultivation, project management, quality control or usability and design. Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to...
"This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resemble lectures.... If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice." Per Espen Stoknes, faculty member, Norwegian School of Management Формат: 16,5 см x 24 см.
Competitive Governments systematically explores the hypothesis that governments are internally competitive, that they are competitive in their relations with each other and in their relations with other institutions in society which, like them, supply consuming households with goods and services. Breton contends that competition not only serves to bring the political system to an equilibrium, but it also leads to a revelation of the households' true demand functions for publicly provided goods and services and to the molding of a link between the quantities and the qualities demanded and supplied and the tax prices paid for these goods and services.
In this provocative new guide for managers, chairman Bill Pollard explains the reason behind the enormous growth and success of ServiceMaster: its commitment to the development of its people. This is no new management fad, no highly touted process improvement. The secret they have discovered is the "soul of the firm."
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