I. Placement of articles on the front page.
The publishers and the editors choose which articles to print on the front page. Large papers even have a front-page editor.
Among the several stories, there is one that is the most important news of the day. It is called the lead story, and its headline is printed in huge letters, often across the middle of the page. It is the policy of most newspapers to print the most important news article of the day on the right-hand side of the page directly under the newspaper’s name. The second-most important article is on the left-hand side. If we look at American newspapers, for example, the Times emphasizes the stories in these same positions with headlines in capital letters. USA Today emphasizes its lead story with thick letters headlines; its second-most important story, however, is placed under the lead. USA Today also labels one article Cover Story and centers it on the front page; there is usually a color photo to this story.
Less important articles are farther down on front pages. Sometimes a headline without an article appears.
Most newspapers also have photographs on the front page. Often a photo accompanies a main article. This is typical for USA Today. If so, it is generally positioned directly next to that article. Some editors enclose a story with a photo in a rectangle of black lines.
At other times a picture refers to a story on another page. If so, then the caption or cutline direct the reader to the accompanying article.
Almost all photographs are black-and-white. USA Today offered full-color pictures on the front page. The use of color set these newspapers apart from their competitors.
III. Index to the sections inside.
On their front pages, most newspapers refer to some of the articles on the inside pages. Some of them have a box at the bottom of the page that contains short headlines and descriptions of a few stories with their page numbers. These headlines help sell the newspaper by attracting readers with varied interests.
USA Today has its short index on the front page. The paper is organized by sections; each is highlighted by a different color. The four removable sections are: News (usually 8 pages, including two editorial pages and a full page of weather), Money (8 pages), Sports (10 pages), and Life (10 pages, including about 2 pages of Classified Ads). All of the sections can include one or more full-page advertisements.